Across the Balearic Islands of Menorca, Mallorca, Ibiza and Formentera you will find a healthy industry of leather production. This is for shoes, bags and other fashion accessories. Let us introduce you to the Balearic shoemakers.
Some products are mass produced for high street stores. Others can be low production and even one off pieces from small workshops and ateliers. On the island of Menorca, Jaime Mascaro has a factory where the production of their shoes are sent all over the world. Pretty Ballerina which is another one of their strong brands, is doing remarkably well and again, the manufacture of their ballerina pump is done on the island of Menorca,
In addition to the mass production there are also small ateliers and workshops across the Balearic Islands. We were recently commissioned to produce a look-book for one such atelier which makes handmade shoes and jewellery. The look book is a printed marketing tool which will be sent to the atelier’s existing and prospective customers. It will be used as a selling tool from where retailers can order specific products. It also exudes the style and feel of the atelier. The photography is therefore an important part of the process in the production of the book.